There are approximately 90 million Baby Boomers in the United States and Canada who were born between 1946 and 1964.
Baby Boomers are the healthiest, wealthiest, most educated, and prosperous generation.
Baby Boomers continue to be the most powerful consumers in the marketplace and will be for many years to come.
Scores of them are seeking out a new life, new services and exciting destinations. Cold weather, high cost of living, health care costs and other issues are leading many baby boomers to live, invest and travel abroad.
WHAT WE DO -> MARKETING TO BABY BOOMERS
Marketing to Baby Boomers is our expertise. Our clients range from a broad cross section of industry sectors spanning corporate, consumer, global, lifestyle, luxury, entertainment, medical, charity, travel, leisure, hospitality, wellness, and media.
If you would like to know more about Boomers Marketing Solutions services and advertising opportunities at Boomes Abroad Online Community please contact us.
Why Advertise to Reach, Connect and Engage Baby Boomers?
Baby Boomers are the most powerful consumers in the planet and they will continue to be the most powerful consumers for many years to come. In the next 20 years, 90 million baby boomers, from the USA and Canada, are going to retire. Five million baby boomers turn age 60 each year, Ten Thousand per day, Eight per minute.
Baby Boomers from the USA and Canada are actively looking for information and for means to better understand how they can move abroad, live abroad, travel abroad, invest abroad or retire abroad. Particula
rly Latin America and the Caribbean are the regions where baby boomers have shown more interest.
Internet marketing is the fastest growing advertising media. Today’s consumers are internet savvy and will continue to migrate to the internet to make purchasing decisions. Today consumers make their own homework and research, before they travel, from their homes and from their offices, using the internet.
43% of online traffic is generated by Baby Boomers.
82% of adults aged 50+ using the internet research real estate, travel, health and wellness online.
41% of Baby Boomers will move upon retirement.
In 2005 Baby Boomers spent $35 billion on their grandchildren.
Adults 55 + account for one-third of all trips in the U.S.
The average income of Baby Boomers is $71,300 with a net worth of $236,000.
The top 20 percent of Baby Boomers have a median net worth of $766,000.
Baby Boomers control 70% of the total net worth in the U.S.
Baby Boomers will spend an average of $7 billion online this year.
Baby Boomers represent 60% of healthcare, 74% of prescription drugs, 51% of over the counter drugs
Boomers are the ones that buy 80% of luxury vacations
Baby Boomers are healthy, well-educated, affluent, and they are willing to seek the lifestyle that matches their desires.
Marketing & Advertising Opportunities at Boomers Abroad Portal and Online Community
Boomers Abroad portal offers several ways to intersect and engage with American and Canadian baby boomers.
1)Boomers Abroad General Sponsors.
2)Destination sponsors.
3)Website Banners
4)Real estate Development Diretories by City > Listing plus 1 Page Article
5)Service Provider Directories by City > Listing plus 1 Page Article
6)Event Announcements
7)Boomers Abroad E- News Letter advertising opportunities.
If you would like to know more about Boomers Marketing Solutions services and advertising opportunities at Boomes Abroad Online Community please contact us.
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BoomersAbroad.com was born in direct response to hundreds of conversations with baby boomers from the USA and Canada who were seeking a new life, and to better understand how they might live abroad, travel abroad, relocate abroad, retire abroad and/or invest abroad. Leading industry experts and many of those who have journeyed ahead will share their personal experiences and knowledge in a great variety of areas.
Boomers Living Abroad
The number of Americans and Canadians living abroad, by today's count approximately 7 million (according to The Washington Post), is twice the population of Chicago and greater than that of 33 U.S. States. A number that has grown steadily over the past decade, and it is expected to more than double within ten years. In the next 20 years, 100 million baby boomers, from the USA and Canada, are going to retire. Five million baby boomers turn age 60 each year, Ten Thousand per day, Eight per minute, and scores of them are purchasing property abroad as vacation homes or investment homes. Naturally, many of them are auditioning these homes for potential primary retirement residences.
Boomers Abroad Online Community
At BoomersAbroad.com online community members can ask experts their questions, create their own profiles, join groups of those who share their particular interests, create their own groups, make friends, upload photos, and have their own blogs, among other features. Using the online community model, our goal is to provide the necessary information, education, guidance, resources, tools and alternatives to start boomers down the path of discovering and understanding all that living, retiring and investing abroad has to offer.
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