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Destinations >> Mexico >> Rosarito & Puerto Nuevo

Rosarito is in the state of Baja California and is located 35 minutes south of the U.S. border from San Diego, California. This proximity to the border and its scenic location between the Pacific  Ocean and Coastal foothills makes Rosarito and all the corridor to Ensenanada a leading destination.  People from all of the U.S. come to this area, to get some sun, vist the wine country, eat, play and have fun. Lots of people thinking of retiring in Mexico have chosen Rosarito, because of its proximity to the United States by land.  Learn More


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About Rosarito

altA magical place just 20 miles south of the border along a beautiful coastal highway waits for you and your family. More than one million visitors come to Rosarito every year for the beaches, the restaurants, outdoor activities, the culture, and the nightlife. But it’s more than all that, it’s also a city rich in history. 

In the Beginning Before all the businesses, night clubs, restaurants and new developments, the fertile land was home to the native Indians. Not just Rosarito, but the whole of Baja California was once occupied by the many different Indian tribes of that period.


The Kumiai Indians were the first settlers in the Playas de Rosarito area, naming it “Uacatucay” which means “the big house.”  Historians look at Rosarito’s history in stages, identifying the end of one and the beginning of the next by determining the important events that changed the lives or direction of the people in it.  Thus, this settlement of the Kumiai tribe is deemed as the “first” stage in the history of our community; one that is significant as it symbolized the beginning of life in what would eventually become the city of Rosarito Beach.
 
1553 marked the arrival of the Spaniards and the beginning of stage two in the Baja California Peninsula . The Spaniards came on “mission” trips and were quick to establish their churches throughout Baja, including Uacatucay (Rosarito), while converting the native Kumiai to Christianity. This stage in the history of Rosarito lasted more than two centuries and was marked with power struggles between the Jesuits, Dominicans and the Franciscan monks.
 
Another important development regarding life in Rosarito was the establishment of large ranches, considered as stage three. The most memorable occasion took place on May 14, 1885, when Don Joaquin Machado received his title to a large portion of land and registered it in the then capital city of Baja la Ensenada de Todos los Santos. This is celebrated today as the Foundation Day of Rosarito, as recognized by the Historical Society of Rosarito.

As the city blossomed, the opening for the next stage came into play in the early 1920’s. The Barbachano family, a powerful and prominent political family since the early days of Rosarito, built the first highway that allowed visitors from San Diego access to the city. In addition, they also established the Rosarito Beach Hotel, which at fist was a hunting lodge because San Diegans loved to come to Rosarito to hunt deer, quail and rabbit. Stage four was obviously all about tourism; an important stage that can be still be felt today.

Other stages in chronological order include farming, the Ejidos, or stage five in 1930 when the president of Mexico granted over 10,000 acres to local farmers known as Ejido Mazatlan; stage six was urbanization, the building of streets and city blocks which began in 1950 when the city first began to take shape; and the commercial or industrial era in the 1960’s with the construction of a huge thermo electrical power plant and later installations of Pemex, the Mexican Gas Company, was stage seven respectively. The last, stage eight, is incorporation. On December 1, 1995, Rosarito was recognized as an independent city. Before that, it was just considered as one of Tijuana ’s suburbs.

Today Rosarito is a favorite tourist destination among young and old alike. Families find it welcoming as much as couples looking for a romantic getaway. Rosarito is not only rich in tourist attractions, but rich in history as well.

Come See the History, Experience the Culture You can enjoy a great stay at one of our fine hotels, eat in one of our many excellent restaurants, relax and be pampered at one of our wonderful spas, go horseback riding on the beach, go surfing, visit Puerto Nuevo and Xploration at Baja Studios or just relax on the beach sipping your margarita and watching a spectacular Baja sunset. Rosarito Beach has it all and it’s waiting just for you.

Studies have shown that Rosarito has had human visitors as far back as 10,000 B.C. These were the Paleo Indians, or the Yuman Indian ancestors. The Yumas still inhabit the area.  In 1533 the first European, Fortun Ximenes landed in Baja California, but it wasn't until Juan Rodriguez Cabrillo passed through Rosarito beach that the area was discovered. Rosarito grew in size when the first big altrances where established. El Rosarito ranch was granted to Don Jose Manuel Machado in 1825. But it was his son, Don Joaquin Machado that asked for the title of the ranch from the new president of Mexico, Don Porfirio Diaz. This title was granted in 1885, and is used as the official founding day for Rosarito.

It was in 1925 that the first hotel was built in Rosarito. The same family that built this Rosarito Beach Hotel and bar, also built the first highway, which allowed tourist to come from San Diego. During the years of prohibition many famous Americans saw their way to Rosarito, including Orson wells, Rita Hayworth, Dolores del Rio, Ava Garner, Mickey Rooney, and Katherin Hepburn.

Recently, Government permission has been granted to open a condominium development, which may interest several investors from the U.S. and Canada, looking for an inexpensive beach development close to home. This makes the area one, people wish to think about when investing in real estate in Mexico.



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