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THE RIVIERA NAYARIT HALF MARATHON 2012
  • The athletic event with the most beautiful route in Mexico according to the AIMS will take place for the fourth consecutive year
Preparation is the key to success, and this is why this May, organizers have announced the Fourth Riviera Nayarit Touristic Half Marathon 2012 that will take place on November 17, but is already revving up the engines to attract a larger number of participants and to create a better competition.
 
Since the creation of the Riviera Nayarit brand five years ago, a priority for the industry has been to attract high quality tourism that poses a low environmental impact. This isn’t just a marketing issue, but a strategy to achieve an integral development of the community and to increase not only the raw economic indexes, but also the well being of the society as a whole – and high performance sports are a key niche to achieve this goal.
 
 
The strong impulse that Riviera Nayarit is receiving through events like the Touristic Half Marathon, which is promoted by the Convention and Visitors Bureau (CVB) allows to attract tourists and specialized media that cover these type of events.
 
The event organizers already have the support of the Mexican Athletics Federation, and of the Athletics Association of Nayarit, which is endorsed by the AIMS (Association of International Marathons and Distance Races). Mexican and international runners are now invited to participate in the fourth edition of the Touristic Half Marathon of Riviera Nayarit, which will take place on the main avenues of the Nuevo Vallarta touristic development.
 
SCENIC ROUTE
 
Extraordinary natural landscapes, golf courses, a marina, hotels, ocean views and 6.2 miles of navigable channels comprise the route that awaits runners, amidst an ambiance that combines festivities, camaraderie and sports.
 
The formula to organize this half marathon has been the following: bring together the experience from top organizers, and choose an amazing place with first-class lodging and infrastructure, impeccable streets and exuberant beauty; secure the endorsement from the FMA and the State’s Athletics Association to guarantee the support of all pertaining authorities, and obtain the AIMS certification to give the event an international scope.
 
In previous years, Riviera Nayarit even caught the eye of the AIMS representatives that measured the route, who stated that in the more than 150 destinations that they’ve worked on, they hadn’t had an experience like the one that this route offers.
 
 
EVERYBODY RUN!
 
It’s easy to participate in the Touristic Half Marathon of Riviera Nayarit, whether in the 21 K or in the 10 K category. You can already register online at www.delcorredor.com or www.mediomaratonrivieranayarit.com using your credit card or through an EFT, and also at all Mistertenis stores, during the Leon, Tangamanga and the Atlas Marathon in Guadalajara, or even one day before the race at the registration table. Upon registration, runners will enjoy the following benefits:
 
  1. Welcome lunch on Friday, November 16
  2. Official t-shirt of the event
  3. Commemorative medal to everyone who finishes the race satisfactorily
  4. Time tracking at kilometer 10 and at the finish line, with the “Time Ipico-sports” system
  5. Water and electrolyte supply along the race
  6. Snack at the recovery area
  7. Awards Brunch on Saturday, November 17
  8. Official results published on the Internet website, starting at 13:00 hrs
  9. Free photo downloads at: www.delcorredor.com
  10. Official time record
 
 
FOR FURTHER INFORMATION
 
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Tequila and More Show Returns to Toronto, Canada

Attention Baby Boomers in Toronto,

The Tequila and More Spirits and Cocktails Show returns to the Metro Toronto Convention Centre on May 4-5, 2012

May 4-5, 2012
Metro Toronto Convention Centre
Trade show: May 4, 2pm-4pm
Public show: May 4-5, 4pm-10pm

Tequila and More Spirits and Cocktails Show returns to Toronto for the third time, to kick-start summer at the Metro Toronto Convention Centre on May 4-5, 2012. Canada’s largest Tequila Tasting event will offer thousands of visitors Mexico’s top Tequilas, Mezcales, Sotol, Mexican beer. There will also be authentic Latin food, an opportunity to be educated about Mexican culture, and travel destinations.

For two years we have successfully offered the public, and the trade, the biggest and best tequila show in Canada and the northern U.S. Novices were educated about the worlds of tequila and mezcal, people got to try amazing new cocktails, and aficionados got to taste some heavenly spirits. This show gives visitors the opportunity to taste test some of the best tequilas available without having to spend a fortune on buying bottles and gambling on the chance that they won’t like the taste.

According to the Liquor Control Board of Ontario (LCBO) - one of the largest buyer of alcohol products in the world, in 2011, 100% agave tequila growth rate increased by 37%. According to CRT tequila export to Canada grew 250% from 2009 to 2011.

In 2011, 7 distillers of mezcal brought their products to the Tequila and More show. Three companies found agents to represent them in Ontario. Three new products that participated in the show had been accepted into LCBO stores. Many restaurants and bars in Ontario are carrying new agave spirits, as a result of the show.

This year we introduce Tequila and More Trade show. On May 4, from 2pm to 4pm we invite food and beverage professionals, liquor agents and distributors, restaurant owners, bartenders, sommeliers, food and beverage managers. This will be the perfect place to introduce your products to the professional audience and establish new connections.

We are pleased to announce that Junior Merino, the Liquid Chef, will be doing his magic mixology presentation with agave spirits on May 4th during the trade and the public shows. Junior Merino is proclaimed the best mixologist on the planet by various publications and is the founder of the fusion of the kitchen and the bar. He has revolutionized the mixology industry with his innovative concepts and unique philosophy. Between his commercial ventures, his partnerships with global corporations, top spirit brands and restaurants around the world, his public appearances and teachings; and his unsolicited press, Junior’s name and brand – The Liquid Chef,Inc. – have been seen by over 66 million people worldwide, making Junior's brand the most recognized in its field.

Unlike other events like food and wine shows that promote product from all over the world, Tequila and More show is focused on MEXICO and agave spirits. People attend the Tequila and More show because they are interested in tequila, mezcal, sotol, and MEXICO.

“This year’s event is promising to be better and bigger, offering visitors some excellent agave spirits and other drinks from Mexico!” said Allan Fryman, organizer of the Tequila and More Show. Come to the Show and experience the unique Mexican atmosphere, music, culture and have a great time with new and old friends celebrating Cinco de Mayo!

For more information visit www.TequilaAndMore.com
Or call Toll-Free 1-855-485-0154

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