The President of Mexico, Felipe Calderon, last month, launched a $92 million public relations campaign to promote travel to Mexico. The campaign is called "Vive Mexico" and its goal is to encourage travel both to Mexico and within Mexico
In order to stimulate travel, Calderon has asked Mexican resorts to offer special travel packages, deals and discounts, which will be promoted on a new Web site, www.ofertasvivemexico.com. He's also asked Mexican citizens and celebrities—including athletes, actors and other public figures—to contribute to the campaign, the former by acting as tourism "ambassadors" who spread the word about Mexican destinations and the latter by appearing in advertisements, offering testimonials on behalf of Mexico's tourism industry.
President Calderón Launches Vive México Campaign to Reactivate Tourism
Federal Government to invest 1.2 billion pesos
Vive México is a movement, a call to action and unity be all, President declares.
Cultural, artistic and sports sectors will participate, in addition to firms and the media.
Mexico City. In order to promote and reactivate the tourist sector, President Felipe Calderón launched the Vive México promotion and communication campaign that will have unprecedented Federal Government investment of 1.2 billion pesos.
Vive México is a “true national movement" that requires the participation of all Mexicans, particularly the most outstanding ones who have shown the most talent," added the President. He therefore urged all sectors of society, whether cultural, artistic, or sports-oriented, to join this invitation to create a new awareness:
"I invite everyone to let visitors from abroad know that coming to Mexico is a great experience, that Mexico is not only a beautiful country, but also a strong country, capable of dealing with and overcoming the greatest adversity and that we welcome them to our beaches, cities and towns,” he said.
At the Esplanade leading to the Monument of Francisco I. accompanied by his wife, Margarita Zavala, President Calderón said that during this international economic and health situation, Mexico needs all Mexicans to promote the country’s greatness, which includes its history, culture, music and traditions.
“We must tell everyone that we are a strong country, with unity and a unique identity and despite the trials we have undergone, particularly recently, Mexico is united and pulling through," he said.
That is why it is crucial for us to work shoulder to shoulder, since Vive México is a call to action and unity for all.
During the campaign, the President explained, firms will design offers to make the main tourist resorts available to more Mexicans, with discounts and affordable packages. At the same time, figures from the artistic, sports and cultural world will promote Mexico's tourist resorts both within the country and in the rest of the world while the media will disseminate Vive México.
“The point is for them to say what is true: that Mexico lives, and lives intensely, through each of its people, in each of its neighborhoods, in its fields and in its cities," he said.
BoomersAbroad.com was born in direct response to hundreds of conversations with baby boomers from the USA and Canada who were seeking a new life, and to better understand how they might live abroad, travel abroad, relocate abroad, retire abroad and/or invest abroad. Leading industry experts and many of those who have journeyed ahead will share their personal experiences and knowledge in a great variety of areas.
Boomers Living Abroad
The number of Americans and Canadians living abroad, by today's count approximately 7 million (according to The Washington Post), is twice the population of Chicago and greater than that of 33 U.S. States. A number that has grown steadily over the past decade, and it is expected to more than double within ten years. In the next 20 years, 100 million baby boomers, from the USA and Canada, are going to retire. Five million baby boomers turn age 60 each year, Ten Thousand per day, Eight per minute, and scores of them are purchasing property abroad as vacation homes or investment homes. Naturally, many of them are auditioning these homes for potential primary retirement residences.
Boomers Abroad Online Community
At BoomersAbroad.com online community members can ask experts their questions, create their own profiles, join groups of those who share their particular interests, create their own groups, make friends, upload photos, and have their own blogs, among other features. Using the online community model, our goal is to provide the necessary information, education, guidance, resources, tools and alternatives to start boomers down the path of discovering and understanding all that living, retiring and investing abroad has to offer.
.png)
