The International Community Foundation is pleased to announce its “Retiring Responsibly in Mexico” research series with our first report “U.S. Retirements Trends in Mexico’s Coastal Communities: Lifestyle Trends and Demographics.” You can access the report here: http://www.icfdn.org/publications/retireeresearch/.
Forthcoming research studies will address trends in health care, volunteerism, philanthropy and civic engagement, real estate as well as the environment. For more information on the International Community Foundation, visit our website at http://www.icfdn.org.
Boomers Abroad Online Community Blogs
Boomers share their experiences abroad with us!
Tags >> Mexico Tourism Borad
|
Jun 08
2009
|
The President of Mexico, Felipe Calderon, last month, launched a $92 million public relations campaign to promote travel to Mexico. The campaign is called "Vive Mexico" and its goal is to encourage travel both to Mexico and within Mexico
In order to stimulate travel, Calderon has asked Mexican resorts to offer special travel packages, deals and discounts, which will be promoted on a new Web site, www.ofertasvivemexico.com. He's also asked Mexican citizens and celebrities—including athletes, actors and other public figures—to contribute to the campaign, the former by acting as tourism "ambassadors" who spread the word about Mexican destinations and the latter by appearing in advertisements, offering testimonials on behalf of Mexico's tourism industry.






.jpg)




